Auckland’s renowned medical spa clinic, The Face Place,
is celebrating 20 years of business this year. Founded by Dr
Catherine Stone, The Face Place was Auckland’s first
dedicated Med Spa clinic and the first clinic in Australasia
to provide a full-time Botox service two decades
ago.

Dr Cat Stone

Dr Cat
first learned about Botox while training in plastics and
reconstructive surgery where she used it in hospitals
treating children with Cerebral Palsy. Her interest was
piqued when a friend asked her to inject it into his face.
‘The concept of using it for wrinkles in someone’s face
– let alone for headaches, teeth grinding or excessive
sweating – was foreign to me,’ explains Dr
Cat.

‘I let him know I’d research it, but to not
hold his breath. But once I did the research, I realised it
was safe and effective, and that it had a lot of potential.
The more I looked at it, the more I got excited by it. I
travelled around the world training with the pioneers of
cosmetic Botox and launched Australasia’s first Botox only
clinic in Auckland in 2001.’

Nearly 20 years later
The Face Place consists of 2 clinics and over 20 staff. They
offer a comprehensive range of safe, simple and effective
non-surgical procedures including cosmetic injectables,
medical skin treatments, energy-based based treatments for
hair reduction, skin rejuvenation, and sexual rejuvenation
procedures.

Since The Face Place first launched the
industry has exploded and The Face Place is proud to still
set the benchmark. In a largely unregulated industry, The
Face Place prides itself on setting best-practice standards,
training other medical professionals in the industry, and
educating their patients, and keeping them safe with highly
trained clinicians and strong safety protocols.

Dr Cat
was just 26 years old when she opened her first clinic in
Auckland’s Vulcan Lane. ‘I sold my car to get the money
to launch the business and I have the first chair I brought
to treat clients. I still use it every day.’

She
opened the clinic with no staff, working long hours. ‘It
hasn’t always been an easy journey and there have been
lots of lessons along the way.’ At first, Dr Cat had to
work hard on educating people on how Botox and the different
conditions for which it could provide a solution for. ‘I
kept going as I passionately wanted to help busy people
transform both their inner and outer beauty, so they achieve
their goal of living their best life possible.’

In
2004, The Face Place became New Zealand’s first medical
spa. With doctors, registered nurses, and advanced skincare
therapists on board, The Face Place MedSpa offered solutions
for all skincare concerns.

In 2005, The Face Place
introduced sexual rejuvenation treatments to New Zealand
which include the O Shot, the P Shot, and the Thermiva. 2021
has seen them add two revolutionary new treatments to their
service menu: Profhilo and Volux. ‘Our team is constantly
researching and trialling new techniques in all avenues of
cosmetic medicine, including the use of exciting new
technologies that use your body’s natural healing process
to thicken skin, soften fine lines, reduce scarring and
improve the skin’s luminosity and ‘glow.’

There
is a long list of accolades recognising achievements of The
Face Place over the years including:

Best Medical Skin
Clinic
Best Aesthetic Practice NZ – My Face My Body
Awards 2015, 2016, 2017
Inaugural Winner of Hall of
Fame – My Face My Body Awards 2017
Finalist in NZ Best
in Beauty 2018 & 2020
Best Botox Clinic 2018 –
APAC New Zealand Business Awards

And the accolades
for Dr Cat is just as long:

New Zealand’s Best in
Beauty – Extraordinary Contribution to the Beauty
Industry winner, 2016 
Westpac and
Fairfax Media –Woman of Influence finalist,
2016 
Ernst & Young (EY) –Entrepreneur of the
Year finalist, 2009
Global judge in 2018 and
2020 for The My Face My Body Awards

Judge for
Inaugural American My Face My Body Awards 2018, alongside
Paul Nassif from the TV program ‘Botched’.

‘20
years marks an important milestone for us in the
industry,’ shares Dr Cat. ‘We are so very proud to look
back on our growth, accomplishments, and the people we have
helped over the years. We would like to thank everyone who
has supported The Face Place reaching 20 years of
success.’

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