General Business

On Jul 29, 2022

Serotonin Centers, a wellness and anti-aging/longevity franchise established last year by fitness industry entrepreneur Eric Casaburi, will be making its way to the northeast in the coming months after signing a multi-unit development agreement for five new centers in Central New Jersey. This will serve as a significant milestone for the quickly-emerging brand, marking not only the first development agreement to be awarded in New Jersey, but also the first centers to introduce the Serotonin brand outside of Florida.

At the helm of these new centers will be Dr. Lisa Granado and Danielle D’Alessio, co-owners who bring with them decades of experience spent servicing the medical needs of families and individuals throughout the area as a practicing physician and PA in emergency medicine, respectively. More recently, their shared interest in preventative medicines and anti-aging treatments inspired them to explore and seek out the Serotonin brand.

As the nation’s first franchise brand to enter the anti-aging and hormone treatment space, Serotonin Centers has attracted clients in local markets, while also catering to those flying in from around the country to receive services offered by the franchise. With its lineup of wellness, longevity treatment options and membership tiers, the one-stop shop offers hormone restoration, aesthetic enhancement, weight control and immunity response treatments.

“The arrival of the Serotonin franchise in the local market is a significant step towards assisting those wanting to recalibrate and optimize their personal well-being,” D’Alessio said. “We are excited to deliver innovative services that will help people live healthier and fuller lives.”

Having acted as crusaders for health and wellness their entire careers, Granado and D’Alessio say they are confident about building a deep roster of New Jersey clients who are eager to take advantage of new advancements in the anti-aging and wellness industry, while simultaneously creating rewarding lives for themselves.

“In a paradoxical way, the pandemic has caused the industry to grow, as it has forced more people to think about their health in a way they hadn’t in the past,” Dr. Granado said. “More than ever, people are realizing that once health is lost, it’s difficult to regain. As a result, a proactive approach to personal wellness is taking hold, which has worked to propel Serotonin’s growth.”

Serotonin founder Casaburi, a New Jersey native experienced in growing fitness and wellness franchises into national brands, said Granado and D’Alessio are a great fit for Serotonin. “As medical professionals with a passion for preventative wellness, these women will serve to further Serotonin’s mission to help people feel better and improve their health span,” he said.

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