Watch | Zoom Boom and the rise of Cosmetic Surgeries

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A video on the phenomenon of Zoom Boom and how it is giving rise to cosmetic surgeries around the globe.

A video on the phenomenon of Zoom Boom and how it is giving rise to cosmetic surgeries around the globe.

Medical aesthetic procedures are seeing a surge in China. The Chinese Association of Plastics and Aesthetics estimates that the cosmetic industry will grow to $46 billion in 2022 as compared to $6.5 billion in 2013.

According to recent data, a major segment of this market is micro-procedures. Micro-procedures are those which are considered to be less invasive, like laser facials, fillers and thread lifts. They cost, on average, a third of the price of cosmetic surgeries.

This trend is not just limited to China. As per a report by the American Society of Plastic Surgeons, during the pandemic around 11% of women who were surveyed showed more interest in cosmetic plastic surgery or non-surgical procedures than before Covid-19.

Dermatologists attributed this trend to the Zoom Boom or the rise in online videos calls or meetings.



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