Miami Beach has a new medspa with a fresh approach to Botox injections. South Florida residents can say farewell to inconvenient appointments, confusing pricing, and clinicians who push extra procedures. The neighborhood welcomes Botoplace — the first walk-in, flat-rate, Botox-only clinic in the United States.

Walk-in Botox appointments

Given the popularity of Botox injections and today’s hectic lifestyles, it’s difficult to believe a walk-in clinic has been so long in the making. “It’s not easy to schedule Botox appointments,” says Carla Castro, co-founder of Botoplace, together with Fabiola Lederman. “Practitioners at other medspas only perform injections once or twice a week, and they are booked solid. Meanwhile, customers at Botoplace can walk in for treatments anytime.”

An initial consultation at Botoplace begins with a detailed facial scan from the clinic’s cutting-edge technology. First-time customers can take advantage of the computerized skin analysis and complementary consultation whether or not they choose to purchase injections.

“Everyone’s skin tells a unique story,” says Castro, “which is why we begin your treatment with diagnosis. We use multispectral imaging to capture vital information about your skin’s condition and design a highly-customized treatment tailored specifically to you.”

During a skin consultation at Botoplace, Castro and her staff take time to educate clients about their individual skincare needs. “We teach you about the chemicals we use and the importance of daily self-care,” Castro remarks. “Bring all of your questions, and by the time you leave, you’ll know enough to explain the various procedures and toxins to your friends.”

Botoplace guarantees transparent pricing

Botoplace charges a standard fee to treat the three most common areas where wrinkles develop — the forehead, between the eyebrows, and the area beside the eyes. “No other clinic in the US offers transparent pricing,” says Castro. “At other medspas, doctors charge by the unit, but they don’t inform clients ahead of time the number of units they will use. They also push procedures like laser treatments or hair removal in addition to Botox. When you visit Botoplace, you’ll see that our prices are upfront and transparent, and you will never run into upsells, extra charges, or hidden fees.”

Castro’s mission is to help each and every customer feel their best, inside and out. She’s shaking up the standard business model because she firmly believes Botox should be available to everyone — not just the wealthy. Each month, her Empower Yourself Project partners with survivors of domestic violence, enabling them to gain confidence as they heal from their trauma.

“You can get Botox treatments anywhere, but our ultimate vision is to change lives,” Castro explains. “Self-esteem is power and protection. We help domestic violence survivors believe in themselves through improved self-image and self-care.”

When to start Botox injections

One of the most frequent questions Castro fields during skincare consultations is, “When should I start using Botox?” Her answer is a resounding, “The sooner, the better!”

The American Society of Plastic Surgeons reports that Botox injections were the most popular non-invasive cosmetic procedure of 2020. During the last decade, the popularity of injections has even increased by 28 percent among people in their twenties.

“Starting Botox early is preventative,” Castro explains. “If you want to see wrinkles, raise your eyebrows, furrow your brow, or make an exaggerated smile. Over the years, these dynamic wrinkles will become static, meaning you will see them all the time. At Botoplace, we can minimize the appearance of dynamic and static lines. We can also prevent dynamic lines from ever turning into static lines.”

Castro stands behind the power of Botox injections to enhance both physical and mental health. “I feel fresh confidence each morning when I look into the mirror,” she says. “I’m nearly 50, and you’d never know it. A good skincare regimen and Botox have prevented years of wrinkles from ever appearing on my face.”

Castro is changing the way South Florida residents experience Botox. “We offer the expertise of high-end facilities along with convenient scheduling and affordable prices,” she says. “At Botoplace, we make Board-certified master injectors and the highest standards of care accessible to everyone.”

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