Video calls have allowed employers to keep in touch with staff during the coronavirus pandemic but it may also be fuelling a “Zoom boom”, according to cosmetic surgeons in Scotland, who report a rise in male patients wanting to enhance their appearance.
Weight gain appears to be the number one reason for interest in procedures such as botox injections and male breast reduction when lockdown eases.
Clinics across the country are booking in men who cite dismay at their appearance after spending hours on video calls via Google Meet and Zoom.
Gill Baird, founder and managing director of Cosmedicare, which has clinics in Glasgow, Edinburgh and Stirling, said it has received hundreds more inquiries from men compared with pre-pandemic figures.
“Many people have gained weight