Lisa Kudrow, the Friends actress, once hailed her nose job as “life-altering”. Singer Courtney Love said it made “the whole world change”. But now the nose job has fallen out of fashion, with high numbers of “rhinoplasty regrets” making it the cosmetic procedure with the highest dissatisfaction rating.

Doctors say that in recent years demand has soared for non-surgical treatment, which involves injecting a filler agent to temporarily change the shape of the nose. They typically last between six months and two years.

“They have increased hugely,” said Ifeoma Ejikeme, an aesthetic doctor and founder of Adonia Medical Clinic. “I would say five years ago, nobody was thinking about a non-surgical nose procedure. It just wasn’t something that was so widely accepted. Now it