P&G Ventures rolled out Bodewell, a line of skin care products for consumers with eczema and psoriasis. Bodewell’s new personal care lines feature actives such as colloidal oatmeal and salicylic acid along with moisturizers and a novel botanical blend, BW22.

According to P&G, the skin care products are free of steroids, parabens and fragrance – and no prescription is needed. Additionally, Bodewell offers a Dry Scalp Daily Shampoo and a Sensitive Skin Body Wash.

“Nearly 40 million people in the US are affected by eczema or psoriasis,” said John Scarchilli, Director P&G Ventures. “But it can be difficult to find solutions that are both gentle and effective – and reasonably priced.”

Novel OTC Collection

The following OTC products are currently available at bodewellskin.com. Prices range from $18-32 and customers can also take advantage of a 15% discount with a subscription.

• 
  Eczema Daily Calming Cream, $30
• 
  Psoriasis Calming Cream, $32
• 
  Psoriasis Scalp Relief Treatment, $32
• 
  Psoriasis Soothing Spray, $32
• 
  Dry Scalp Daily Shampoo, $18
• 
  Sensitive Skin Moisturizing Body Wash, $18

P&G Beauty Division

In other news, P&G Beauty created a new specialty division for its prestige products like recent acquisition Tula, according to reports. P&G is celebrate a special milestone this year, as reported in Happi.