Daily video calls have taken their toll on the male ego and there has been a surge in men seeking cosmetic procedures to make them “Zoom-ready”, according to plastic surgeons.
There was a 70 per cent rise in requests for video consultations for new cosmetic procedures in 2020, the British Association of Aesthetic Plastic Surgeons (BAAPS) found. A third of plastic surgeons surveyed saw an increase in men seeking virtual consultations.
Dr Salinda Johnson, medical director at the London Cosmetic Clinic, said: “As people are on Zoom calls a lot they have seen themselves in detail from the screen and find some concerns that need correction, for example wrinkles, dark eye circles and face sagging.”
Johnson told the The Guardian that the most popular treatments