L’Oréal UK & Ireland takes on Clear social skin care app into accelerator programme at The Good Business Festival

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This week, The Good Business Festival took place in the UK’s Liverpool City region, with six events across three days designed to highlight how businesses can drive and shape positive change. As part of the event, L’Oréal UK & Ireland led a ‘Tech For Good’ open innovation competition calling on beauty startups, innovators and entrepreneurs in the field to showcase ideas that centred on sparking positive change through technology.

Following several pitches, a judging panel selected the skin care app startup Clear as its winner – a tool and social platform designed for consumers to track and share skin care routines with other individuals, creating a “more social, transparent and inclusive”​ forum.

As the competition winner, Clear would receive mentoring under a four-month accelerator programme with L’Oréal’s in-house team of experts, along with contact time with senior management from L’Oréal UK & Ireland. Natural skin care startup Naturally Tribal Skincare was voted runner up and would receive mentoring sessions from L’Oréal UK & Ireland management to help support future business growth.

‘Innovation can come from anywhere and we need to be open to that’

Speaking to CosmeticsDesign-Europ, Lex Bradshaw-Zanger, chief marketing officer at L’Oréal UK and Ireland, said competitions like these were vital for smaller startups, but also bigger beauty players like L’Oréal.

Lex Bradshaw-Zanger, chief marketing officer at L’Oréal UK and Ireland [Pictured at The Good Business Festival]

Lex Bradshaw-Zanger, chief marketing officer at L’Oréal UK and Ireland [Pictured at The Good Business Festival]

“We’re always running open innovation programmes; it’s always an ‘on’ piece,”​ Bradshaw-Zanger said. Worldwide, L’Oréal was engaged in a vast number of incubator and accelerator relationships, he said, but doing so in a public forum and competition setting added visibility.



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