L’Oréal Active Cosmetics 2020 success underpinned by COVID-19 skin health trends

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Earlier this month, L’Oréal reported a 5% net profit drop for 2020​ despite significant success in its Active Cosmetics division – the only business unit to grow in sales for the full year, up 18.9% on a like-for-like basis versus 2019. The division also saw the largest spike in sales for the fourth quarter (Q4) of 2020, up 30.7% like-for-like.

Jean-Paul Agon, chairman and CEO of L’Oréal, said Active Cosmetics had seen “a record year driven by a dynamic skin care market and the remarkable success of its brands, recommended by healthcare professionals”, ​notably CeraVe, La Roche-Posay and SkinCeuticals.

L’Oréal’s dermatological brands ‘more relevant than ever’ during COVID-19

Myriam Cohen-Welgryn, president of L’Oréal Active Cosmetics, said that in 2020 the division had significantly strengthened its collaboration with healthcare professionals; now reaching more than 180,000 physicians worldwide and accelerating online interactions with this network.

Speaking to CosmeticsDesign-Europe, Myriam Cohen-Welgryn said the success of its Active Cosmetics division also related to needs created by the ongoing sanitary context of COVID-19.

“In the COVID context, our dermatological brands have been more relevant than ever, as skin is weakened by repeated handwashing and the use of masks,”​ she said.

“…While skin health has been a major trend over the past years, the pandemic has turned it into a core expectation for skin care. More and more consumers, in search of higher efficacy and safety, are relying on our dermatological brands.”

Credible products backed by science and recommended by experts, she said, satisfied consumer skin care needs at a time when health and safety were paramount.



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