The demand of cosmetic surgeries witnessed a huge downfall because of the covid-19 pandemic. The lockdown urged people to be at home doing nothing which led to decline in demand of lip fillers and other cosmetic surgeries. Increase in coronavirus cases reduced the number of cosmetic surgeries globally. However, with the successful vaccination in several countries the celebrities (mostly) are focussing on grooming their face again.
Lip filler is a cosmetic surgery done to expand the volume of lips. The surgery can be permanently done for temporarily. Doctors use needle to inject anaesthesia to numb the mouth and lips. After numbing, doctors inject the filler directly into the lips.
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Collagen is the most common type of lip filler for temporary case. Hyaluronic acid fillers are widely used by doctors nowadays, to plump and define lips. It is a gel like substance made from bacteria which creates an appearance of thick lips by attaching itself to water molecules in the skin.
Key Players
Some of the key players are Mentor Worldwide LLC, Anika Therapeutics Inc., Allergan Plc, and Inamed Corporation, etc.
The growing investments in research and development of cosmetic industry have been encouraging the prominent players to offer effective solutions to gain a competitive edge.
- Merz Aesthetics: The prominent player in lip filler market, Merz Aesthetics launched a new a lip filler with hyaluronic acid called Belotero lips in April 2018.
- Galderma: The Pharmaceutical Company launched two new dermal fillers last year. In December 2016, Galderma got FDA approval for: Restylane Refyne and Restylane Defyne, its two next-generation hyaluronic acid (HA) dermal fillers. The brand calibrated the products for smoothness and consistent textures, delivering dual benefit of flexibility and distributed product integration.
Segmentation
The global market for lip filler can be classified on the basis of product type, and end users. By product type, it can be bifurcated into Hyaluronic Acid based products, and Collagen based products, whereas, in terms of end users, the market can be segmented into hospitals and specialty clinics.
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Key Developments in Lip Filler Market
In November 2020, Aesthetic innovations announced its partnership with Merz Aesthetics to launch National Xeomin Campaign for their new product line, Xeomin. The development is a mobile video technology that records the customer’s end to end experience. The company is looking forward to customise and improve customer experience via mobile video without apps, or logins or email, etc.
Suneva medical in May 2020 announced that it is all set to increase its partnership and leadership in aesthetic with Sinclair Pharma’s new launch, Silhouette Instalift. The launch is likely to address the growing demand for natural alternatives in aesthetics. The product provides immediate lift to sagging cheeks and activates the patient’s natural collagen production over time.
A Switzerland based company Gladerma in May 2020 announced the results of their newly launch treatment DREAM (Dysport Real- World Evaluation and Measured satisfaction study). The treatment is 95% efficient with two treatments per year and 97% of patients felt the look natural after treatment. Dysport is an injection for removing the severe frown lines between the eyebrows in adults aging less than 65 years.
Social media is overflowing with airbrushed pictures of celebrities with perfectly groomed bodies staged in exotic locations, and such impeccable photographs are pressurizing youngsters to meet unattainable body-image standards. In the race to look flawless, growing number of people are spending on cosmetic treatments like lip fillers, Botox etc.
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