TRENDS come and go, but Korean glass skin looks like it’s here to stay! As we transition into the endemic phase, young Malaysians are starting to return to their offices and universities and NUTOX, Malaysia’s leading anti-aging skincare brand, is kicking off a K-pop-inspired thematic campaign to help Malaysians get an instant, lasting glow with their Renewing Treatment range.

NUTOX’s Get-Set, Glow campaign kickstarts with a K-pop-inspired music video where Captain Hydration takes you on a journey to get hydrated skin with the NUTOX Renewing Treatment Moisturising Essence and Ampoule.

Glass skin is healthy, poreless, luminous, and translucent skin, and Jasper Lim, Executive Director at Tohtonku, shared that the Korean wave has influenced millennials and Gen Z, bringing over a new emphasis on healthy, hydrated and glowing skin.

“Over the course of the pandemic, we noticed a shift in consumers’ skincare priorities with new habits emerging where they’re focusing on fuss-free skincare at home – having minimalist routines but instant results. The Korean influence has also driven a consumer desire for ‘glass skin’ – hydrated, glowing skin – which the NUTOX Renewing Treatment range offers. By combining the trends and needs of our consumers, this range has been formulated for a fuss-free, minimalistic skincare routine, which we see is perfect for the modern girl bosses, hustlers, on-the-go millennials and Gen Z. ​​Used in tandem with each other, it’s the perfect recipe for instant, glowing skin.”

The NUTOX Renewing Treatment Moisturising Essence and Ampoule is packed with powerful ingredients such as Actistem Gold Nest (Bird’s Nest Collagen), Caviar Lime (AHA), Betaine, and Niacinamide, which have been proven to improve skin texture, and boost moisture and promote skin renewal. The range is also made with technology targeted to exfoliate gently, rescue deteriorated skin and brighten the complexion.

Formulated with moisture-packed molecules that penetrate quickly and deeply, the Renewing Treatment series aims to provide instant and long-lasting hydration for up to 72 hours with its non-greasy formula to give you that perfect selfie-ready skin.

The Renewing Treatment Range includes the triple-action exfoliating milk cleanser formulated with AHA-BHA-PHA to polish tired and lacklustre skin without leaving micro-tears that cause skin irritation.

To complete the four-step daily skincare routine is NUTOX’s Crème, an intense skin perfecting gel to provide continuous protection from dry air and hot weather during the daytime and their pillow-proof Sleeping Mask packed with Vitamin E for the nighttime that’s suitable for all skin types.

Ready, get set, and win

NUTOX will have a pop-up at IOI City Mall, Putrajaya (June 22-26, 2022), where visitors will be able to experience a free skin test and enjoy a perfectly-lit photo booth for the Get Set, Snap & Win photo contest which ends on 30 June to win vouchers for a Korean-style makeover glow-up fit for a K-pop idol!

Get the glowing skin of your dreams today with NUTOX’s must-have trial set promotion, exclusively on the NUTOX Official Store on Shopee, which is RM50 off for a limited time from May to June. The full Renewing Treatment range is now available at Shopee, Lazada, and in-store at Watsons, Guardian, and AEON Wellness.

To find out more about the campaign, head on to NUTOX’s Facebook and YouTube pages at @NutoxStayYoung, or on Instagram @nutox_my.