From Balenciaga To Botox: A First Look Inside Flannels’s New Liverpool Flagship


Epstein’s aim is to entice Flannels’s digital shoppers – who grew accustomed to the ease of the e-commerce experience during Covid lockdowns – back into a physical store. The Liverpool flagship incorporates an ambitious expansion of the retailer’s beauty offering (the Flannels Beauty category launched back in 2021), with monthly takeovers promised from rarely-seen-in-department-stores-labels, including Hermès Beauty, Dior Maison and Kylie Cosmetics. Fancy a glass of bubbly as you preen in Pat McGrath Labs’s latest products? Then visit Flannels’s Beauty Bar Changing Room, which boasts a call button for cocktails, a virtual mirror and a red carpet-ready wind machine. 

Paris Texas Slouchy Metallic Heeled Boots

Bottega Veneta Mini Jodie Sherl Bag

Upstairs, Flannels Liverpool houses an impressive range of men’s and women’s luxury and contemporary labels, from Burberry to Billionaire Boys Club, Gucci to Ganni, Prada to Pucci. The store also features Flannels’s most expansive curation of costume jewellery to date, a made-to-measure tailoring service, a streetwear-dedicated pop-up from hype retailer 18 Montrose, a junior section (think Juicy Couture baby grows and tiny Moon Boots), plus, a VIP space-meets-click and collect corner, where customers can browse standout pieces as they pick up products they’ve bought online. 

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