Having extolled the virtues of Botox and seemingly appreciating the artistry of plastic surgeons, Simon Cowell’s beauty regime has apparently taken in a facemask product from South Korea.

The Britain’s Got Talent judge, 63, has recently begun using Hanacure, according to the Daily Mail. It consists of a gel and serum that are painted on to the skin, and has been popularised by celebrities including Kim Kardashian and Drew Barrymore.

The reaction between the chemicals creates a dry and rigid crust that is washed off after 30 minutes, although users are unable to move their mouths during this period. The manufacturers say that the masks lead to instant tightening and brightening as well as reversal of numerous signs of ageing, including wrinkles, hyperpigmentation and loss