Femina Power Brands 2021: Transparent Skin Care With Minimalist


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With unprecedented times, women’s skincare considerations have evolved significantly. We value transparency from brands and traceability of ingredients now more than before. The talk of beauty has shifted to organic, clean, and sustainable methods to enhance skin health. Presenting a brand that upholds the same values and listens to the dialogue championed by the women of today, Femina Power Brands 2021 commemorates Minimalist. Femina and ET Edge came together for the first edition of Femina Power Brands 2021, a virtual gathering of esteemed guests and business leaders from the lifestyle, media, and entertainment industry to unveil the most sought-after lifestyle brands of the past year.


Minimalist provides high-performance, dermatologist-approved skincare products based on well-researched & proven ingredients sourced from leading global suppliers at an affordable price. Providing the best from the skincare world at an affordable price is their USP. Many beauty brands make incorrect claims and are infamous for doling out inaccurate advice. Instead of joining the bandwagon and putting forward beauty products claiming to be ‘natural,’ Minimalist has created a skincare range of honest, clean, and effective products. They believe in incorporating ingredients proven to be skin-friendly and do not have short or long-term harmful effects irrespective of their natural or nature-derived tag. Avoiding extremities in what they do, Minimalist does not support the common misconception that 100% natural products are always safe to use and chemicals necessarily harm the skin. This is achieved by placing impetus on the actives present in the plant than the plant itself. For a brand that talks transparent, scroll below to learn about their honest approach and the varied products they offer.


Vision And Mission

Our mission is to simplify skincare and make it accessible for everyone by being transparent and sharing knowledge about skincare science with our consumers.


How Does Minimalist Relate With Its Consumer?

We are proud to share that we share a very special relationship with our consumers, that goes beyond products. This relationship is based on knowledge sharing and trust. Our customers have specific skincare concerns, and we strive to be a brand that connects with consumers to solve their woes. Celebrating all skin types and skin tones is also a core philosophy. We realize that it is a challenge to have absolutely blemish-free skin in today’s world. Minimalist’s motto is to provide reliable and effective skincare that’ll uplift your skin and address all skin conditions ranging from acne, blemishes, aging signs to hyperpigmentation and melasma.

We are definitely approachable and are more than eager to hear our consumer’s ideas, suggestions & concerns. We have been consistent in taking customer feedback and recommendation seriously, and we will continue doing this in the future. Consumer communication will always be at the core of our brand. Our attempt is to understand the most pressing skin care concerns of the consumer and provide a simple solution in the form of products that do not boast of big marketing claims but are backed by research & science.


Value Proposition For Consumers

Minimalist provides high-performance, dermatologist-approved skincare products at an affordable price. Consumers can now get clean beauty products made with cutting-edge ingredients sourced from leading global suppliers. 


Ingredients such as Niacinamide, Alpha Arbutin, Retinoids, etc., are proven effective by many researchers. Minimalist uses these proven ingredients to develop a formula that delivers results. Many of these ingredients, such as Alpha Arbutin are new and advanced molecules that promise better results than previously used actives. Minimalist is committed to bringing new or up-to-date products with the latest next-generation ingredients and make these available for everyone at an affordable price.


Along with what we add to our products, it is equally important to know what we leave behind or don’t use. We do not believe ‘natural’ ingredients are entirely safe or chemicals are altogether harmful! We don’t and never will back this claim. The actives or ingredients we use are backed by science and have been developed for all skin types. Our approach is consumer-driven and honest, and we make clean formulations that keep your skin safe. We avoid incorporating proven toxins for skin or ingredients that’ll harm your skin or sensitize it on prolonged use. Our products are free from fragrances, dyes, sulfates, parabens, silicones, and essential oils. We believe in knowledge sharing and transparency. We use our blog and social media platforms to actively share information about our products, ingredients, skincare routine, skin science, and more. We extend our services from formulating the right product for you to sharing appropriate skincare advice. 


We have brought transparency in the beauty industry by conforming to the following points:


  1. Transparent dosage: showing the concentration of ingredients or actives used.


  1. Transparent grades: sharing ingredient trade name & supplier.


  1. Transparent formulations: using CLEAN formulations only.


  1. Transparent claims: By sharing consumer studies of each formulation.


This direct and simplistic approach makes our products desirable, highly effective, easy to understand, and extremely affordable for everyone.


Find out more about the event here


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