Aesthetician launches skin clinic in Delray Beach

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Business owner Brie Auerbach poses for a portrait in the salon of her new healthy skin care business, Skin by Brie on Thursday, November 17, 2022, in Delray Beach, FL.

DELRAY BEACH — Brie Auerbach was a year and a half into her career as an aesthetician when she decided it was time for the next step: To open a business of her own.

By this point, Auerbach already had worked at two med spas in Boca Raton. These are spas that combine aesthetic medical centers with what most people would know as day spas. The difference is that, at a med spa, nonsurgical medical services such as Botox are offered.

But, for Auerbach, consulting with around 15 clients per day for only about 20 minutes each at these med spas sparked an idea.

“Twenty minutes is (not enough time),” Auerbach said about developing a relationship with a client. “Especially to get in an in-depth consultation with them, find out what products they’re using, find out what their skin agrees with, what it doesn’t agree with, and then figure out the best treatment for them.”

Business owner Brie Auerbach poses for a portrait while sitting under signage of her new healthy skin care business, Skin by Brie on Thursday, November 17, 2022, in Delray Beach, FL.

By the time she’d established herself with a client, she’d have only five or 10 minutes left with them. It didn’t give her nearly enough time to develop the relationships she craved with her clients, or take the holistic approach she favored.

So on Oct. 1, she started doing just that.

In three weeks, her Delray Beach business, Skin By Brie, was up and running. It’s a culmination of her aesthetician training, education in holistic skincare and knowledge of the med spa industry. And it grants her the freedom to spend time with three or four clients a day, as opposed to her previous 15. 





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