DELRAY BEACH — Brie Auerbach was a year and a half into her career as an aesthetician when she decided it was time for the next step: To open a business of her own.
By this point, Auerbach already had worked at two med spas in Boca Raton. These are spas that combine aesthetic medical centers with what most people would know as day spas. The difference is that, at a med spa, nonsurgical medical services such as Botox are offered.
But, for Auerbach, consulting with around 15 clients per day for only about 20 minutes each at these med spas sparked an idea.
“Twenty minutes is (not enough time),” Auerbach said about developing a relationship with a client. “Especially to get in an in-depth consultation with them, find out what products they’re using, find out what their skin agrees with, what it doesn’t agree with, and then figure out the best treatment for them.”
By the time she’d established herself with a client, she’d have only five or 10 minutes left with them. It didn’t give her nearly enough time to develop the relationships she craved with her clients, or take the holistic approach she favored.
So on Oct. 1, she started doing just that.
In three weeks, her Delray Beach business, Skin By Brie, was up and running. It’s a culmination of her aesthetician training, education in holistic skincare and knowledge of the med spa industry. And it grants her the freedom to spend time with three or four clients a day, as opposed to her previous 15.
By word of mouth and marketing herself on Instagram, Auerbach has managed to find about 80% of her clientele. Already, she’s exceeded her business projections for Skin By Brie’s first and second months. Auerbach offers her clients an exclusive referral program and her new clients get a $30 discount during the first visit.
But launching a small business can be emotionally taxing, too.
Some stressors for Auerbach are people’s willingness to visit a skin clinic in today’s economy, the pressures that come from seeing other aestheticians on social media and the demand to have a fully booked schedule.
Despite some reservations, Auerbach knew the move was right for her. Growing up, she struggled with acne, she said. She wanted to use that to help others feel comfortable in their skin.
“I’m always going to be the one to hype you up and empower people,” Auerbach said.
Clinic offers chemical peels, micro-needling, facials
Because she is supervised by a medical director, Auerbach can offer chemical peels, micro-needling and some medical-grade skincare products, on top of her usual consultations, facials and acne treatments. Appointments can be booked online or by calling her.
“My advice would be to just go for it,” Auerbach said of launching a new business. “At the end of the day, if you actually want it to work, you’ll make it happen. There might be leaps and hurdles that you’ll face, but everything good comes with a challenge.”
Jasmine Fernández is a journalist covering Delray Beach and Boca Raton at The Palm Beach Post. You can reach her at firstname.lastname@example.org and follow her on Twitter at @jasminefernandz. Help support our work. Subscribe today.